What is the most important aspect of selling a business? Clearly, there’s nothing more important in the transaction than confidentiality. In this video, Vested Business Brokers owner and CEO, Nathan Goldstein, discusses the importance of confidentiality and how to protect it with a strong confidentiality agreement…

Whether selling your business on your own, or with the assistance of a business broker (as we strongly suggest) you must make sure that you have a strong confidentiality agreement in place.

Why? Because you never know who you’re speaking to. You want to make sure that whoever you are showing your business to can’t turn around, steal your business secrets, and use your business processes and procedures against you. This would be akin to telling the thief the combination of the safe…and you never want to put yourself in that position.

At Vested Business Brokers, we have procedures that every single buyer must follow for confidentiality reasons. We handle it in a very, very professional way. We qualify the buyer, and we make sure that the buyer signs the confidentiality agreement before anything else.

If you’re an entrepreneur, and you’re looking to sell your business, you should definitely be scared or concerned about talking to people without the appropriate confidentiality agreements. And many times on deals that I’ve represented in the past, if the client wants more information about the processes and procedures that are broader than our regular confidentiality agreement, we might ask them to sign a specific confidentiality agreement to get more information relating to that business.

So, here’s the “take home” lesson… Protect your confidentiality with a strong confidentiality agreement.

Give us a call if you need any help – (877) 735-5224.